Is Microblogging the Best Solution for Your Business?



As Shakespeare once wrote, “To microblog or not to microblog, that is the question.”


OK, he didn’t write that. But if he were living today, he might have.


His understanding of human nature knew no bounds, and he spent his life sharing his insights.


Shakespeare loved an audience’s reaction. I mean, he wrote the greatest plays in the history of the world (Go ahead, fight me on this, I dare ya!). What is a play if not a vehicle to achieve

an audience reaction?


Arguably most important, he wanted to get a particular message across in a way that his audience would clearly understand.


Those three things—sharing ideas, increasing engagement, and getting a clear message across—are all inherent in microblogging. 21st Century Willy Shakes would have been all over it.


What is Microblogging?


Microblogging is a combination of blogging and instant messaging, creating short pieces of content that you post online. It’s designed for quick audience interactions, which is why Twitter, Instagram, Facebook, and Pinterest are popular microblogging platforms.


Your blog may be featured on your website or have a separate website all its own and would be a longer format containing much more information. Your microblog would be your business’ Twitter or Facebook page, for example, with text, images, video, audio, and hyperlinks.


So back to the original question: To microblog or not to microblog?


It depends.


Pros and Cons of Microblogging as a Small Business Owner


There are so many benefits to your businesses when you blog regularly. Microblogging, however, is a different animal. You need to be ready if you want to jump into the microblogging world. Here are a few pros and cons to consider:


Pros:


1. It’s fast. You don’t have to spend a lot of time writing to get your message out there, and you can send a message in just a few minutes.


2. It’s creative and fun. You can use any image or GIF you want to create an immediate impact.


3. It’s the ideal method for reaching people where they live: on their smartphones. People are much more likely to read a shorter microblog on their phones since it’s easier and faster.


4. It’s a great way to get timely information out, like a last-minute sale or a new offering.


Cons:


1. You have to do it every day—at least—to make an impact. For someone who’s regularly pulled in all directions (I’m looking at you, small business owner), the daily microblogging can get pushed aside for more pressing immediate concerns.


2. You can get sucked into the social media vortex. One microblog post can turn into an hour of scrolling if you’re not careful.


3. You need to work out your microblogging strategy just as clearly as when you write a longer blog piece. If you don’t, you won’t be sending out a clear message to your followers.


These are just a few of the possible considerations to make before starting your microblogging journey. Do I still think it’s a great idea? One hundred percent.


Want to know an even better idea? Establishing a regular blog on your website and using your microblog to attract attention and get people to read the blog—then they can see what else your site, and your business, have to offer.


It’s a matter of knowing how to mesh the two types of blogs to get the maximum impact.


Even ol’ Willy Shakes would have had to spend time determining how to best use this tool.


Or perhaps he has… take a look at the Twitter handle “Willy Shakes”: It’s a twitter bot set up in 2009 that tweets Shakespeare in order, line by line. It’s still running, albeit in its 5th cycle.

Sneaky, Will, very sneaky!

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